How to Find the True Audience

For digital markers, finding the right customer demographics and the right audience might be how we determine our audience, but do you really know your web audience? Are you targeting them with marketing/ or are you just assuming since you’ve got business coming in, that’s the correct audience. The right understanding of the customer base is not only good for the current audience since it’ll help you improve messages, ad focus, but also your landing page and how it feels. For many people, they honestly don’t’ know what the target audience is, and oftentimes, it may not actually be what you thought it was.  Oftentimes, persona identification and creation in marketing are a little different, but oftentimes, it might be a good way to figure out the ideal customer.

The ideal customer is a good focus, but it shouldn’t only be that focus. What you need to do, is understand and get an idea of the demographics of customers that are there, and you should look at both the channels of traffic, along with the advertising performance of each segment. The perfect answer would be not just one age group, and one demographic, but multiple age groups and demographics.

You should understand not just the prime customers you want to market to, but also the audience in general that looks at your stuff. You might spend lots of advertising dollars to the ideal customer, but the wrong audience since they may not use social media as much, and you’re not providing the correct experience to your audience.  Your audience doesn’t have to be a specific persona, but you’re making it the way that it should be.  You need to know not just the web audience, but also the analytics and social media advertising areas to figure out how you can figure out the perfect audience intelligence.

The google analytics down drill will help you figure out the age, gender, and other conversions to help you figure out the bounce rate, the time in the session, and the pages within each visit. This will help you figure out the right audience, and the right statistics for that audience no matter who you are and what you’ve got to offer.

Advertising channels are a good way to look at this too. This is a pay-per-click advertising, and you can look as well at the age groups, the genders, your household income, along with the CTR, the CPC,m and the cost-conversion. You should look at the insights, and check these on the regular in order to help you figure out the correct demographic. This is all usually done by analytics, but you need to not only look at buyers, but who are interacting with this.

The right audience will change the way you handle this type of work, and the right kind of mindset you want to adopt with this, and here, we told you why it matters, but also how you can change this for you as well.

What you should know about wildfire smoke inhalation

The wildfires in California are almost contained, and the rain has helped a lot, but even when the devastating fires are gone, many times people wonder how they can improve and protect themselves from this, along with their pets too, and also property damage and injuries. Smoke inhalation is actually more dangerous than the fire itself, and this is actually one of the more common injury causes. While the blazes are scary, the bigger issue is the toxic smoke as well. So why is it so deadly? Well, the debris that is given off when the wood is burned is actually incredibly toxic and dangerous, and there are more issues with respiratory problems in the future if you inhale this. The debris from this itself causes allergic reactions, and in worse cases carbon monoxide poisoning, and ti’s a very irritating thing for your eyes too.

So how can you protect yourself from this? The first thing is to actually be certified in first aid, and this is a good because it can help you learn CPR, which of course saves lives. But, you don’t need to know CPR to spot someone with the symptoms of smoke inhalation. If you notice someone is struggling with breathing, coughing a lot, are dizzy, or feel lightheaded, this a symptom of this. Get them to safety first and foremost, and from there, if the symptoms aren’t immediately going away, get them away from this as soon as you can.

What about your pets? Well, they’re just like us, it can be a lot be worse though since they can’t communicate as we do.  You should make sure that you get out of the way, and bring your pet with you. Make sure they’re in a pet carrier if you can.

If you do need to put them into a carrier at a moment’s notice, make sure that they’re used to it.

Get them accommodated, since they might be in this for a while.

If they can’t be transported in a pet carrier for whatever reason, keep them with someone that can get them out of danger as needed. It’s good for them to stay safe, and you can, with the right person, make sure that you keep them out of this.

Remember, that the smoke inhalation is worse than anything, and it causes more damage to people than anything else in a wildfire, but it definitely will help you improve your ability to get out of fires in a safe manner. Smoke inhalation is no joke, and there is a lot that can happen if you’re not careful, which is why, if you’re worried about being in danger during a wildfire, you should have the people on hand, and the means on hand to get out of this as much as you can, so that you’re safe and sound, and you’ve kept in a way that keeps you out of danger from these deadly fires, no matter where they happen.

National Preparedness Tips to Keep Everyone Safe

September is National Preparedness Month, and it’s there for a reason. That’s because the risk for all natural disaster is on the rise during this time, due to the hot temperatures clashing with the cooler ones, and earthquakes, of course, are always lurking about.

This is also when kids go back to school, so planning is a major part. Of course, being prepared doesn’t just happen, but rather you need to communicate, and here are some communication tips to help with emergency preparedness.

First, you want to have two meeting spots for when disaster strikes. That can be near the home and one that’s a further distance away. That’s because natural disasters don’t’ always happen when you’re home and they happen more in the middle of the day than when it’s nighttime. If you’re at home, you can from there meet up with the loved ones within the basement, yard, or attic, but if you’re at a different location, you can get together and from there, meet up at a spot that’ predetermined beforehand.

You should also consider some of the ages of the people within the home, along with the responsibilities of such. You should figure ou the locations where others will be, their dietary needs, and medical needs that are there. Those with disabilities or access to needs functionally such as devices and equipment should also be considered as well.

You should always take the time to figure out how to help those who are older escape disaster and be safe.  You should also, make sure that an emergency supply kit is in place. Those that have food, water, and other comfort sources are needed especially if you’ve got to evacuate or hit a shelter. You ould have minimally two weeks of supplies put away, but you should take your time and ensure it’s all in place before it happens.

Ideally, if you can’t do two weeks, three days is what you should have on hand. That should be enough for someone to come find you, and three days should be good for those with bigger homes and families. But of course, if you feel like you can prepare more, then that’s great. Consider all of these options when preparing.

Of course though, understand that this is easier said than done, and it can be hard to prepare everything that needs to be put in place. Instead, take your time and make sure that you have the right idea of what it is that you need to have in place, and from there, create a better and more rewarding experience for yourself and for others. There is a lot that you can do here, and a lot that you can definitely get into your own mindset of making sure that you handle, and from there, you can also make sure that you have everything nicely in place, and ensure that, with all of this in mind, you take care of yourself as well.

How to budget for Emergencies

Similar to always wearing clean underwear if you need to go to the ER, chances are saving money for future emergencies is something you’ve heard a lot about. Oftentimes, it’s simple: you bail yourself out of major disasters in the future by saving money. But, the big problem is coming up with the extra money so you can tuck it away.

It is actually a big problem, and oftentimes, people are usually screwed if there is a medical incident, a layoff, or even a problem. Even though it’s been a decade since the original recession, it’s still a time where there is a lot of economic insecurity. Many are still trying to rebuild to where they were before, but you should have an emergency fund regardless, of at least a grand for car repairs, leaky roofs, emergency visits, or whatever. Oftentimes, it is easier than you think.  You should have this because you never know what’s going to happen, and you should motivate yourself to put together a small emergency fund, at least for the time being.

They are basically the buffer against the world where things break and money talks.  Starting this, and maintaining your emergency fund provides not only the resources that you need, but it will give you a peace of mind. There are a lot of things that can happen, and an emergency fund will secure your own livelihood and make it easier to help with funding this.

Emergency funds are something that you should discuss with others, and even though, some may struggle since they’re already stretched to a limit in their budget, but if you sit down and think about it, there are many different ways you can provide the money that you need to set it all aside for when you need it.

How can you do it? Well, consider eating out less. You actually can save a tone of money. Even just skipping a restaurant diner a week adds up. Carpooling and mass transit can also ave you a lot of money. It can save you hundreds of dollars.

Lower the utilities as well. Add a few degrees in the summer, and lower it a bit in the winter will lower this.

You can also check your insurance, and look for the right ones, and understand that the rates do vary between companies.

Use a shopping list when you go to the grocery store. This will help you see how much food you need, and you shouldn’t go to the store hungry, or full either.  Essentially, create a list, and only follow that list.

You can even request a lower interest rate from credit cards. Most don’t know this, but you can talk to the customer service rep and find out whether or not it’s possible.

These are just a few things and remember that coupons still rule. You can save money and create an emergency fund, and remember not to touch it unless of course, the’s an emergency.

Survival Clothes That Can Help You in Different Weather Conditions

If you are a responsible adult, you know how important it is to have an emergency survival kit ready in the home or any place where you frequently go. If you want to keep you and your family safe during an emergency situation, you are going to have to make sure that you have everything in the kit that can be helpful for you to go through the situation without receiving any harm.

What you have in the kit is quite important. You can read lists of those items and maintain the kit. Survival clothes are among the most important items that you need to keep in the kit.

What makes the clothes the survival clothes?

The problem with most of the lists is that they do not tell what kind of clothes you are going to need during a disaster or emergency situation. Not many lists tell about the survival clothes. Most of the lists mention them as ‘extra clothes’. Looking at those lists, the mention about clothes is going to sound like something ‘unnecessary’ or optional being recommended.

When you are stuck in your home or car during a snowstorm, you will have a better understanding about the survival clothing. And you will certainly feel the importance of survival clothes when you are forced to walk miles in a desert after the car failure.

Survival clothes are helpful in the harsh weather conditions in which the temperature can rise or drop substantially. And this drastic change in temperature can hurt you quite badly. Now, we are going to discuss what survival clothes can be helpful for you in specific weather conditions.

Winter

During winters, your goal is to stay warm. For this purpose, you can use clothing items such as sweaters, coats, socks and warm footwear. Remember, small items like socks, hat, and gloves can be quite lifesaving.

Summer

During summer, you need to protect yourself from harsh rays of sun. For this purpose, you need to have items such as sunscreen, hats, scarves, and protective eyewear. The shirts that you need to have should be lightweight, light colored, and long sleeved. The main purpose is to stay cool; and so, your clothing needs to help you in this regard.

Spring

Spring is a milder season but that doesn’t mean that you can lower your guard. The sun rays can still be harmful if you are exposed to them for too long. The weather in the spring season can be quite unpredictable at times, i.e. too high in the day and too cold in the night.

Fall

Just like spring, the fall season can have quite unpredictable temperature fluctuations. The temperature at nights can reach the freezing point. During day time, you still need to protect yourself from over-exposure to the sunlight. This is the reason that you need to have proper clothing to deal with these steep temperature fluctuations.

What to Do In Case Of a Rare Annual Disaster

While making a decision about moving to the new location, one of the things that have to be taken into consideration is to see how often the area is hit by disasters. Houston had been considered an area with no history of disasters until recently when Hurricane Harvey hit the area. This hurricane changed the perceptions of people about Houston.

During that disaster situation, people had to make their way through completely flooded streets. People were using rafts and air mattresses to carry their kids, belongings and pets to escape the area.

Although the disaster was quite rare, it caused huge amount of damage. There was three feet of raining during three days. Majority of areas got flooded and there was a significant damage to 100,000 homes of the area.

It was quite surprising forFEMA officials and people Houston that most of the personal injuries happened to the people outside of the flood plains in Texas. The injuries and deaths happened when people got trapped in their homes and cars. As a result, many of the people died and many were injured in an attempt to get out of the cars and homes.

The reason we are talking about Hurricane Harvey is that it caught the people off guard. Many people were not expecting any kind of emergency situation until they found themselves in a situation which turned out to be fatal for many.If they would have prepared themselves for this situation beforehand, they would not have to do anything other than getting out of the area safely.

The first thing that people can do to prepare themselves for such situations is to sign up for the text alerts from government agencies which tell about the occurrence of disasters and emergencies. There are several mobile phones apps which display information about the disasters before they occur.

Another thing that you will have to pay attention to is the preparation of an emergency survival kit. The size of this kit mainly depends upon the number of people evacuating the home and the area.This survival kit needs to include everything which can help a family to survive the displacement. Foods, first aid, tools to make fire, flashlights, necessary utensils to make foods and a number of other related items are the necessary elements which need to be present in an emergency survival kit.

You also need to map out the emergency evacuation routes and add this information to the survival kit. Information about the alternative routes is important because main roads often get gridlocked when there is an immense amount of traffic trying to get out of the affected areas.

Remember, the only thing that can help you during a weather emergency or earthquake is preparedness. Make sure that you are fully prepared to get out of the area along with your family, pets and those belongings which you cannot afford to leave behind.

Tips To Build a Survival Kit

The idea of having a survival kit at home, office, school and any other building seems quite right to the people who know what an emergency situation could be like. But the people who rarely face any threat usually pay no attention to building an emergency survival kit. It can be turn out to be a wrong approach after the Hurricane Harvey had hit Houston, which was perceived to be the safest place in America to live in.

Here, you may wonder how to build an emergency survival kit. If you want to prepare a list of items, the list is going to be huge. Without categorizing, you will not be able to organize the kit in an ideal way. With the help of categorization, you will know what items belong to which category. Having a look at the categories will help you to understand the shortcomings of the kit pretty quickly.

Food and Water

Food and water are the most important necessities of an emergency survival kit.Emergency preparedness agencies like FEMA suggest people to add 3 days’ worth of food and water into their emergency survival kits. A gallon of water per day for one family member is the minimum requirement. This water is to be used for both drinking and sanitation purposes. It is also important to stock up the water for food cooking if you like to eat the foods after cooking. When it comes to the foods, you have to make sure that you are purchasing the non-perishable food items. Canned foods belong to that category. However, be sure about the expiration dates of the foods.

Emergency scenario items

There are some emergency items which you are going to have to include in your kit. These are not the foods. the items I am talking about mainly include flashlights, radio with extra batteries, help whistle, raincoats or ponchos, items to make fire, fire extinguisher, warm clothes, and blankets. To shut off your utilities, keep pliers or wrench in the survival kit. You will need it when you will have to leave your home in emergency. These tools can also be used to open the food cans.

Medical supplies

It is important to add first aid supplies in an emergency survival kit. In this scenario, you have to make sure that you have all of the first aid items which might be needed during an emergency situation. These supplies mainly include bacitracin, bandages, antacids and ibuprofen. If you have children or elderly people living in your home, you need to gather the items of their needs and include them in the survival kit.

Life-Saving Techniques That You Need To Learn

When it comes to survival during an emergency situation, people usually talk about preparing an emergency survival kit. The matter of fact is that a survival kit is just one of the things that you need to prepare. The major asset you can have is the set of skills which you can help you ensure your survival during difficult times.For instance, you can get certifications after learning the basic CPR and First Aid skills.

A few skills that you need to learn are worth mentioning here.

CPR

CPR, or Cardio-Pulmonary Resuscitation, is a crucial life-saving survival technique. The people who get CPR certification know what to do when a person has a heart attack or stroke and, as a result of that, can’t breathe. These life-threatening occurrences have become more common in recent times.If you are a CPR certified person, you may know how to maintain your calmness, something which is extremely necessary during an emergency situation. You can contact your local Red Cross or YMCA facilities if you are interested in getting this certification.

First Aid

First aid is another very important skill that you need to have. With this skill in hand, you will be able to know what exactly you can do in case of an emergency. The disaster situations can lead to cuts, injuries and broken bones. In some cases, the injuries can be life-threatening. The first aid skill can help you provide basic treatment for such injuries. And the good news is that you will have to pay a very small fee to get this certification from Red Cross or YMCA Facility.

Basic Auto Maintenance

When a disaster hits an area, all of the services have to go into the panic mode. Therefore, you might not be able to get quicker response in a number of situations. If you have managed to make it to your car but the car is not starting or your car has started and got out of the area but stopped working in the middle of somewhere, you cannot really expect the roadside assistance services to be that quick to reach at your position in case of a severe emergency in the area.In that scenario, you need to have basic auto maintenance skills to deal with the problems like a flat tire, needing an oil change or the battery or engine halt.

The outdoor skills

During an emergency situation, your first priority would be to get out of the affected area as soon as you can. You might not have a plan about where you are heading. Chances are you are going to be stranded at some place. In that scenario, you need have basic outdoor skills such as starting fire, purifying water and finding the edible plants.

What to do When There’s no Water

You can actually go over a month without food, but after 3-4 days with water, you’re in major trouble. You need water for many normal tasks and routines, and for living period.  You need water for drinking, but also for baths, cooking, toilets, and cleaning. Water availability, however, can be impacted by natural disasters, since many times people are not ready for the issues that come about because of this.

There are many water supplies that can be hit with these issues, oftentimes due to not enough electricity, or no water from the purification plants unless you have a non-electric well.  This can also happen due to water rupture, and many times, people may be out of water of two weeks. Water contamination due to flooding also can happen, and freezing weather is another reason for it.  Local streams aren’t safe since the water is polluted there, and oftentimes, there’s too much debris in those places too after a disaster. It can even make the water taste bad, which happens due to the items decomposing in it.

Some people can use containers, which are used for transporting water to store, and while five gallon buckets may not be good for drinking, it can be used for other options than consumption.

You should always store water for emergencies and have two gallons a day.  One should be for drinking, and the other for uses.  It’s preferable to have this there and ration it for survival.  You should be careful as well to not have bleach bottles look similar to water.  Bleach can be used to help disinfect and clean the water, but if you drink it, obviously that’s dangerous, and you should make sure you discern the difference.

You can also use fruit jars, cleaning them with water, leaving some head spaces, and then put the jars in boiling water baths for about thirty minutes, and once that’s there, you date it, and store it. Yes, you can use this similar to how you can food, and it should be done.

Sometimes, if you have a well and a pump that you can physically generate a power supply from, you might be able to do this, but for the most part, people don’t do that. However, you shouldn’t store plastic containers of this near pesticides, fuels, and other different materials, since the vapors from this can hit the plastic, and oftentimes, you should make sure that the water is protected from sunlight.

Always be diligent on where you put the water to, and make sure that you rotate this out every several years or so, and you should always use oldest inventory first and then move onto newer inventory.

With all of this in mind, you should make sure that you take the time to ensure that your water supply is constantly working, and you have the right water on hand for your goods and items. This will help you immensely during harsh times.

What to Do When Cell Phones Stop Working

The worst has happened: a natural disaster happens. You want to contact your friends, and your family, but you can’t. the cell phone isn’t working.  This leaves out a means to communicate, and oftentimes, modern communications might not work in an emergency.  Having radio equipment and learning how to use it is essential, and we’ll talk here about why these are needed for emergencies.

What’s the issue with cell phones? Well, the problem is they tend to break down.  Usually, it happens due to overload, where the communications spike, overwhelming the system. You might get a signal, but no connection, since millions are using it at once. Oftentimes, breakdown happens more, where your entire city won’t have communications breakout, and from there, you literally can’t make a call out.

Then there is the phone no being charged enough. Oftentimes, we will keep it charged to work, but if you didn’t charge it enough, you can say goodbye to the power, and oftentimes, you probably have maybe a half charge on the device. The problem as well, is that oftentimes, if they are older, they don’t’ hold as much power.

So, what’s the solution? Well, a ham radio, or satellite phones, they will do the job and then some.  They’re essentially the personal power source that you can use, and many times, with the use of batteries, you can get a signal out.  You’ll need to understand the communication networks locally, since these are oftentimes long-range, and also a bit storage because they can cause signals to bounce.  These are great cause you’ll be able to communicate with people past the disaster zone and get a signal out to help determine the condition.

You literally buy the equipment, and from there, you should make sure that you know how to use it.  It is less convenient, but you’ll get a signal out, and get the job done in an emergency so you can help others.

You do need a license though.  You might skip this if you need it only for emergencies, but you should get a license for this. That’s partially because it’ll teach you right away what you need to get done to get a signal out, and how to operate it. Let’s face it, the last thing you want to do is learn how to operate this from an emergency situation. This will help you learn how to use it not during an emergency, but also during normal times when you need it, and oftentimes, if you’re doing it without a license, you can get in trouble.

It is pretty easy to get it, and you essentially can study materials and get it, but you don’t need to know Morse code. But it will save your bacon in an emergency, and oftentimes, there is a chance that you’ll be able to, with this equipment, help others in the process, and it’s super helpful to know when the going gets tough in disastrous situations.